March 19, 2025
Tech-Savvy Owners Change the Recruitment Game
As 2025 has been a transitional year for the United States, and many countries across the globe, beauty and wellness clients are more appreciative than…
February 19, 2025
Lack of A.I. experience or know how? You Are Not Alone!
Don't give up, there are Automated solutions! Many beauty and wellness business owners have had to become experts at business management, finance, human resources, sales,…
February 5, 2025
Technology and Personalization is not dead!
The proliferation of technology creates an illusion that personalization is dead, and that anonymity prevails. This assumption is a dangerous one and should be approached…
January 22, 2025
Demystifying Social Media Secrets – Part 2
Social media 🤳 can feel like a full-time job, especially when merchants already have so much on their plate, but these 3️⃣ social media hacks…
January 8, 2025
Demystifying Social Media Secrets – Part 1
Social media 🤳 has turned the salon and spa industry on its head and has drastically changed the way that salons advertise and communicate 🗣️…
December 25, 2024
Reasons Your Loyalty Rates May Be Down (What to Do to Increase Them)
Repeat customers spend approximately 67% more than new ones, and cultivating a new relationship is 16 times more costly than strengthening an existing one. With…
December 11, 2024
Maintaining a Personal Connection in a Digital World
There is a misconception that personalization in communication 💬 means less efficiency. To the contrary, advancements in technology 💻 have made it more convenient than…
November 20, 2024
How Merchants Can Tell If They’re Getting Good ROI on Their Marketing
Calculating the return on investment 📈 for marketing activities can be difficult. And yet it is a necessity for your merchants. Here, we break down…
November 6, 2024
Why Salon & Spa Owners Should Invest in Existing Customers
Customer acquisition and retention are both crucial activities for any business, especially salons, to grow 🌱. However, while a growth-focused business should set their sights…
