Now that merchants have identified that their marketing efforts aren't working, they'll want to understand why. This post delves into the reasons customers may be…
Customer experience drives loyalty. This means salons must engage with customers often and in meaningful ways. One way to accomplish this is through the use…
Repeat customers spend approximately 67% more than new ones, and cultivating a new relationship is 16 times more costly than strengthening an existing one. With…
We are social creatures who constantly and consistently seek to establish genuine emotional connections, build relationships with each other, and feel good about our choices.…
The power of stories to resonate and build trust with an audience is infinite. That's why developing an authentic brand story is crucial in connecting…