Marketing is the lifeblood of any salon and spa!
Consider how today's consumers are interacting with your messaging and how leveraging multiple channels can lead to more successful outreach.
1. Seamless movement between channels
Clients do not stay on one channel for very long. They are constantly switching between instagram, text, facebook, email, news sites, twitter, shopping sites and more, and that’s just on their mobile devices. You have to know how to disperse your message across as many channels as possible for the message to be seen and truly internalized. This means, in the interest of finding a marketing management and automation tool that allows this kind of flexibility.
2. Personalized messaging
With more and more business owners moving their messaging to online channels, consumers are being more and more choosy in regards to the content with which they interact. This means that it is more important than ever that your content be relevant to the clients to whom it is directed. Clients will not tolerate irrelevant content and the proof is in the numbers. Segmented email campaigns show a 50% higher CTR than untargeted or generic campaigns. There are a number of sophisticated customer segmentation tools and customer data tools out there that integrate directly to your salon scheduling software tool and draw on the relevant data stored there. You should absolutely be taking advantage of the ability to reach your clients in relevant ways.
3. The impact of mobile
4. Inbound marketing
Integrated with the world’s largest and most advanced Scheduling Software Platforms, REACH.ai created a seamless solution for our partners and their customers to help keep the appointment book filled and staff productive. Join us for a personalized demo of Reach.ai, our A.I. Automated Customer Communications & Marketing Platform. If giving us a call is more your style, dial 888.796.5755 for the scoop on what we offer and what we’ve been up to lately. Thanks!