June 14, 2023
Adding Value to Customer Experiences
Customer experience is the key 🗝️ to what every company strives for: customers purchasing more, being more loyal, and sharing their experiences with their circle…
May 17, 2023
Customer Experience Can Make or Break a Salon
Consumers are smart and more empowered 💪 than ever. They can see through 🕵️ a thinly shrouded attempt at surface-level connection a mile away and…
February 21, 2023
Entering 2023 Prepared to Overcome the Top Marketing Challenges of 2022
Data is and should be the guiding light that informs every SMB’s marketing and business decisions. As the end of the year approaches, it’s time…
January 18, 2023
Maximize Your Switch To Gender-Neutral Salon Pricing
Working closely with so many salons has taught us at REACH a thing or two about trends in the beauty industry. For one, salons everywhere…
December 18, 2022
The 5 Second Rule! …with Elaine Travis
We all are guilty of making excuses for not taking action. Imagine if you took a new approach and committed to using a technique from…
September 13, 2022
Learn the Top 3 Fixes for Common Foiling Faux Pas!
My hair color mentor Beth Minardi always says the first 20,000 foils are the toughest! She is not wrong. We have all experienced some of…
April 4, 2022
ABS Chicago Key Objectives & Takeaways
The WebOpenings by Octopi team recently had the opportunity to attend America's Beauty Show Chicago to introduce powerful new yield management technology to the marketplace…


