How To Leverage the Power of Referrals
A few of these simple and effective ideas may surprise you!
Create a memorable guest experience
Providing a great experience for your current guests is the foundation that all referrals are built on. When your guests are happy, they’ll want to share that experience with those they care about.
Powerful brand ambassadors
In this era of online reviews, peer-recommended products and services have more credibility. So, when your most loyal guests recommend you to their friends or family, it carries more weight and improves the odds that they’ll seek out your services.
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Use incentives
Even some of your most loyal guests may still need a little push to refer you and offering incentives may help reduce their hesitancy. Having a referral program that rewards all parties involved is a great way to spur action. For example, when you give rewards to both the referring guest and the new guest, everyone feels special. These rewards can be free or discounted products or services that they have not used before.
Don’t be shy!
Make sure you mention your referral program when conversing with your guests. Tell them how much you enjoyed having them in your salon/shop or spa and ask them if they’d be willing to spread the word. If so, inform them how they can go about referring new guests by using methods like the ones detailed in the tools of the trade.
Tools of the trade
The best referral programs are structured, organized, and easy for all to use. Programs can be internet based, traditional analog, or both. The important thing is that it is easy for your guests to use and easy for you to track who is eligible for rewards.
WORD OF MOUTH: Ask new guests how they heard about you so you can reward the guest who may have referred them. In addition, if the new guest seems to be pleased with your work, offer them the same referral rewards.
TAKEAWAYS: Send your guests home with business cards or referral reward cards so they can easily share all the details. Include your contact info, social links, and a place for the referring person to write in their name so they can get credit. Adding a QR code to a card is also a best practice. There are many sites such as uqr.me for easy QR code creation.
WEB-BASED: Online websites such as Referral Factory or Invite Box make it easy for tech-savvy guests to spread the word. They’re also easy for you to track and manage your reviews. Of course the most important place to add reviews/referrals is your Google Business Profile. If you are not pushing as many reviews there, you need to start. The more reviews you have, the higher you will be shown on the map, which is a win-win.
Say thank you
Personally thank referrers. This could be calling them on the phone, sending a handwritten note or gift card, treating them to a free lunch, etc. Whatever method you feel is appropriate and you’re most comfortable with works.
REACH.ai ensures a great booking experience
We’ve already established that a great guest experience is the foundation for getting referrals. REACH.ai makes sure your booking experience is simple and convenient for both you and your guests.
Tools of the trade
The best referral programs are structured, organized, and easy for all to use. Programs can be internet based, traditional analog, or both. The important thing is that it is easy for your guests to use and easy for you to track who is eligible for rewards.
WORD OF MOUTH: Ask new guests how they heard about you so you can reward the guest who may have referred them. In addition, if the new guest seems to be pleased with your work, offer them the same referral rewards.
TAKEAWAYS: Send your guests home with business cards or referral reward cards so they can easily share all the details. Include your contact info, social links, and a place for the referring person to write in their name so they can get credit. Adding a QR code to a card is also a best practice. There are many sites such as uqr.me for easy QR code creation.
WEB-BASED: Online websites such as Referral Factory or Invite Box make it easy for tech-savvy guests to spread the word. They’re also easy for you to track and manage your reviews. Of course the most important place to add reviews/referrals is your Google Business Profile. If you are not pushing as many reviews there, you need to start. The more reviews you have, the higher you will be shown on the map, which is a win-win.
Say thank you
Personally thank referrers. This could be calling them on the phone, sending a handwritten note or gift card, treating them to a free lunch, etc. Whatever method you feel is appropriate and you’re most comfortable with works.
REACH.ai ensures a great booking experience
We’ve already established that a great guest experience is the foundation for getting referrals. REACH.ai makes sure your booking experience is simple and convenient for both you and your guests.
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